Zing by HSBC
01
From concept to launch
I had the opportunity to collaborate with a talented team on the development of this innovative project for HSBC. Joining Zing when it was still in its early conceptual stages, I played a key role in shaping its visual identity and supporting its growth into a fully realized product. My work spanned brand development, marketing campaigns, and design systems, ensuring consistency across every touchpoint. It was incredibly rewarding to see the app evolve from an idea into a product launched at the beginning of this year, and to know my contribution helped bring a new global brand to life.
125,000+
65%
6
02
Shaping every visual touchpoint
As the Senior Visual Designer, I was responsible for leading and supervising all aspects of Zing’s visual and brand design. I worked across every channel — digital, social, print, and packaging — to ensure visual consistency and clarity. I took full ownership of the website redesign, leading both the strategy and execution as the sole designer on the project and acting as the go-to expert for everything related to visual design. I also collaborated closely with external agencies, providing direction, feedback, and final approvals to keep all outputs aligned with the brand. From campaign visuals to event materials and the card and packaging experience, I was continuously focused on refining and elevating the brand across every touchpoint.
Feature Focus: Rated & Trusted
I worked on building user trust and increasing conversions by integrating Trustpilot reviews into the website, giving visitors visible social proof of customer satisfaction and encouraging them to download the app.
03
A brand that resonated
Although the project has since come to a close, Zing made a significant impact. It successfully hit all goals, with exceptionally high engagement rates and a strong base of active users. The product received glowing reviews on both the Apple and Google app stores, as well as on Trustpilot — reflecting how well it connected with customers. It remains one of the projects I'm most proud of.
