Zing by HSBC
01
From concept to launch
I had the opportunity to collaborate with a talented team on the development of this innovative project for HSBC. Joining the team when Zing was still in its conceptual stages, I played a role in shaping its growth and seeing it evolve from an idea into a fully realized product. It was incredibly rewarding to be part of the process and witness its launch at the beginning of this year.
02
Redesigning Zing: Mobile-First Approach
The initial Zing website was designed by a third-party company, but we aimed to achieve a higher quality standard, so I took the lead on the redesign. One of the main issues with the original design was its heavy focus on desktop orientation, with mobile and tablet versions receiving inadequate attention. The new design adopted a mobile-first approach, ensuring a more cohesive and user-friendly experience across all devices.
03
My Zing Design Journey
Here is a small selection of the visuals I worked on, though there's much more to explore. Being part of a small team and witnessing its growth has been a fantastic experience. I had the opportunity to learn about building a brand from the ground up and designed numerous elements throughout the process. It has truly been a pleasure.
